Rio Sport: Extra life

If your life were a game, would you run the risk? To creatively convey the consequences of using steroids, our team, in partnership with the agency FCB, found inspiration in pinball machines. At first glance, a very fun game. But for those who join in, it’ll soon be game over. Advertising Agency: FCB Brasil www.estudioicone.com



If your life were a game, would you run the risk? To creatively convey the consequences of using steroids, our team, in partnership with the agency FCB, found inspiration in pinball machines. At first glance, a very fun game. But for those who join in, it’ll soon be game over.

WWW.ESTUDIOICONE.COM



FIRST AD: RIO SPORT: DEFEAT
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SECOND AD: RIO SPORT EXTRA LIFE
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Credits

Client: RioSport
Agency: FCB

Creative Production: Estúdio Ícone
Creative Director: Paulo Botelho
Producer: Marcio Botelho

2D Artist: Diego Barcellos and Diogo Torres
3D Artist: Matheus Sant'anna and Jorge Pepelife
Creative Retouch: Ramon Saroldi and Thiago Marques
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