If your life were a game, would you run the risk? To creatively convey the consequences of using steroids, our team, in partnership with the agency FCB, found inspiration in pinball machines. At first glance, a very fun game. But for those who join in, it’ll soon be game over.
AD 01: Woman
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/3c6dbb345b27671f7a7cbf4b_rw_1920.jpg?h=4fce05ad4582b97098ebc2e3bab2cb69)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/669c6da8b42da292ee27a8c3_rw_1920.jpg?h=b3d97dc288a8ad6efab529ac852edf43)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/ff392ed89a21f99d722feea0_rw_1920.jpg?h=fd10cab8f2a84fca48c8e94457651d86)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/cf5173b8e64f2f5f435ba1e2_rw_1920.jpg?h=3d928c2fbe116187ac193d452fe0c72d)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/dac3a20464a74036fc76e44a_rw_1920.jpg?h=d1a362dd12bb48437ed56586323927af)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/046671b8fa7a434034e41e0a_rw_1920.jpg?h=a75ff60f6de7a70a9685af4ee03c34c9)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/93c5acf112f4104eb8a2e298_rw_1920.jpg?h=ae586dba42dc69c61963bb9a09595f8e)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/a31c414fd2e65dd9aac070fc_rw_1920.jpg?h=d778abc1973a92bbb9b39a49877181b4)
Ad 02: Man
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/259f8fd7f26ef7568615df14_rw_1920.jpg?h=35d2a6aa9588a0f387b4c199212388e1)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/c60787844c244c1b6e33860a_rw_1920.jpg?h=e3cd81f2d10f4703e85311e20819c0e9)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/926228117af586361696c218_rw_1920.jpg?h=eb3e95c5a71d06b533f985fc2f8b1a1c)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/59e65ae5389c9b17578879f1_rw_1920.jpg?h=410081f7f7e0f1996951d896f50fcfbf)
![](https://cdn.myportfolio.com/baacd799baabd78a35f58cf5507c0fa5/fff93dbc4d328d33ce90daa8_rw_1920.jpg?h=20ae348c66b1801f60a8df0f02aac77b)
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